The majority of his audience segments are directed toward ambitious Arab youth seeking opportunities to improve their lives. Most of his followers fall within the 20–30 age group, whether they are university students or individuals at the beginning of their professional careers. Geographically, Jalal enjoys strong popularity in Jordan and Palestine, where he is widely regarded as a positive and inspiring role model. At the same time, his audience extends across the Gulf countries—such as Saudi Arabia, the United Arab Emirates, Kuwait, and others—as well as other Arab nations including Algeria, Egypt, and Iraq. The reach of his content even extends to Arab expatriates in Europe and the United States. This diversity in his audience can be attributed to his use of clear and accessible Modern Standard Arabic, occasionally blended with colloquial expressions, and his focus on topics that directly reflect their lived realities. Moreover, his success story embodies hope for any Arab individual aspiring to elevate their quality of life.
His core audience also includes individuals from the middle class and above, as well as those seeking to generate additional income or launch their own businesses. These followers find answers in his videos to pressing questions such as “How can I save money to invest?” or “Which type of investment is most suitable during economic uncertainty?” In addition, there is a segment of professionals working in the real estate sector—and even those interested in financial planning—who benefit from his direct, hands-on experience, particularly because he emphasizes practical solutions rather than purely theoretical concepts.
From another perspective, Jalal is regarded as a key influencer across social media platforms. Channel statistics indicate hundreds of thousands of subscribers and views, while his Facebook account also enjoys strong engagement. His followers are accustomed to asking questions, sharing his videos, and referencing his content on Arabic pages that promote personal development. Accordingly, his audience can be described as encompassing broad segments of ambitious Arab youth, alongside individuals generally seeking to improve their financial circumstances.
In this way, Jalal Abuimweis achieves a balanced approach in audience targeting. He addresses ambitious youth of all categories, including university students, early-stage entrepreneurs, and even relatively older individuals interested in self-development. He employs multiple communication methods—sharing personal stories, explaining practical lessons, and actively engaging in dialogue with followers—to suit the preferences of each segment. This flexibility in both content type and format has enabled him to build a large, diverse, and loyal audience that consistently seeks motivation and guidance from his message.
Jalal Abuimweis’ Content
Jalal Abuimweis delivers diverse content that combines practical guidance with motivational advice, with each format serving a clear purpose. On YouTube, he primarily publishes long-form, in-depth educational videos covering topics such as “How to Start in Real Estate Investment,” “Analyzing the U.S. Real Estate Market,” and “Strategies for Building Initial Capital,” alongside personal life stories under titles like “From Homeless to Millionaire” or “From Zero to Thousands of Rental Properties.” These videos are often supported by simplified charts, educational slides, and real examples from projects he has personally managed, allowing viewers to learn through real-world narratives.
On TikTok, Jalal shares short-form videos—typically between one and three minutes—delivering motivational messages, words of encouragement, or concise summaries of investment tips. This format enables rapid delivery of ideas and frequently includes dynamic visuals, on-screen text, and memorable phrases such as “Start small” or “Hold on to your ambition at every step.” He applies a similar approach on Instagram, where he posts Reels, motivational captions, and images of his properties and daily life, all presented in a simple and relatable style that resonates with his audience.
In addition, he offers exclusive content on Snapchat for his most engaged followers, including short live sessions where he answers questions and behind-the-scenes glimpses from filming sessions. He has also shared interviews with Arab expatriates in the United States who have their own success stories, highlighting them as models worth emulating. In essence, Jalal Abuimweis’ content is designed as a balanced blend of technical investment advice, personal success stories, and motivational reflections on life and work. Throughout his production, he ensures that messages remain clear, examples remain realistic, and language stays accessible—appealing to a broad audience interested in personal growth and self-development.